Overview

Justo & Bueno is a chain budget supermarket in Colombia. After identifying a gap in the market, a team of entrepreneurs began opening stores, starting with the first in the capital, Bogotá. The team also opened a chain of cafés called TOSTAO’ Café & Pan, offering low cost pastries and coffee. The two business together have over 140 branches and franchises across Bogotá, Medellín and surrounding areas. They now require one network to unify all branches.