Justo & Bueno is a chain budget supermarket
in Colombia. After identifying a gap in the market,
a team of entrepreneurs began opening stores,
starting with the first in the capital, Bogotá.
The team also opened a chain of cafés called
TOSTAO’ Café & Pan, offering low cost pastries
and coffee. The two business together have
over 140 branches and franchises across Bogotá,
Medellín and surrounding areas. They now
require one network to unify all branches.